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George Lakoff, the linguistics professor, has the answer as to why The Donald activates such passion with his limited speech patterns. How can people support a man that lies more than any politician in modern times? Mr. Lakoff has the answer in this segment of the Tavis Smiley Show…

The cognitive science and linguistics professor joins us to discuss the scientific factors behind the suggestive media messaging used by the Trump administration.Trump lies urinal

George Lakoff is an author, linguist and cognitive scientist. He is Director of the Center for the Neural Mind and Society at UC Berkeley. He is the Goldman Distinguished Professor of Cognitive Science and Linguistics at UC Berkeley, where he’s taught since 1972. His research involves the application of cognitive and neural linguistics to politics, literature, philosophy and mathematics. Lakoff applies his work to analyzing political world views and the framing of issues in public discourse. He is working on a neural theory of thought and language that explains how meaningful ideas can arise from neural circuitry and their connections to the body. George Lakoff’s books include Don’t Think of an Elephant!, Whose Freedom?, and The Little Blue Book: The Essential Guide to Thinking and Talking Democratic, among others.